According to the 2018 Global Giving Trends, the top 5 donated to causes were Children and youth (15%), Health and wellness (10.8%), Animals and wildlife (10.5%), Human and social services (8.1%) and Hunger and homelessness (7.6%).
54% of donors worldwide preferred to give Online with a credit or debit card while only 10% used the traditional bank/wire transfer system. In Africa, however, the trend is slightly different with 32% preferring to give cash, 25% online, 15% through a mobile app/wallet and 14% by bank/wire transfer.