Philanthropy propelled by the media. A New Vision Story

"We would not have been redeemed from this bondage if it hadn't been for New Vision," Zirifa's elated mother said. 

Zirifa Nangobi appeared in the New Vision, a national newspaper seeking assistance for a medical condition that was out of control. Her breasts were growing at an abnormally rapid rate and were enormous, reaching all the way to her thighs. Zirifa was dealing not only with physical complications such as itching, heaviness, and rashes, but also with emotional issues such as stigma and shame.

New Vision, a national media platform, documented her story, which has since prompted good samaritans and doctors to respond to the call for help and support. The teenager was picked up in Luuka and taken to Mulago Hospital for preliminary examinations prior to surgery. She underwent a three-hour procedure that was successful, and she is now recovering physically and emotionally from over two years of stigma and physical pain.

"We would not have been redeemed from this bondage if it hadn't been for New Vision," Zirifa's elated mother said. 

Zirifa’s mother appreciated something worth spotlighting and celebrating not only about the New Vision but the media as a whole. The media has served as a conduit for community and individual needs to be heard. On numerous occasions, Vision Group has used its platform, media exposure, and audience to fundraise and communicate individual and community needs to the general public, who have always responded generously. For the New Vision, this is one of many stories that showcase the essence of media in propelling philanthropy in Uganda.

Article covered by Tom Gwebayanga

To read the full story visit the link HERE: https://www.newvision.co.ug/articledetails/129330