In this episode, we speak with Raul Rugamba, the CEO of Rwanda's Hobe Agency, who has more than ten years of experience in the African cultural and creative industry. He also founded Africa in Colors, a pan-African business effort devoted to collaborating with varied creative and innovative organizations in the development and production of African content, as well as promoting and developing the African creative industry ecosystem. Raul tells us about what it means to "do things differently" and about his own experiences as a creative entrepreneur. He describes how he navigates cultural and creative settings using technology and education to create homegrown solutions that enable the creation of original African products while also ensuring the sustainability and survival of art professionals. Raul's objective is to improve the value of artists, to accompany them, and, eventually, to increase the sector's contribution to the continent's growth while also creating jobs.
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