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Sustaining corporate social responsibility in financial hardships

Corporate Social Responsibility and Investment (CSR/I) has grown to become an intrinsic part of many companies across the globe. In the past, all that mattered for businesses was sales and profit maximisation.

Consequently, this disposition has changed with the realisation that businesses are part of an ecosystem and operate within a network of stakeholders, including employees, suppliers, customers (geographical and local communities), partners, distributors and government among others. More

Ivan Muguya