Can philanthropy improve the image of big business?

Around the world, people are calling for the redistribution of wealth. This rise in economic populism seeks to strip the corrupt powers that be of their riches and instead empower ‘the people,’ whether they be disenfranchised individuals or small businesses. Big business has, unfortunately, been a driver of these sentiments, having earned itself a bad reputation for reasons ranging from income inequality to the inappropriate use of corporate power. This has placed large multinational corporations on the defensive, struggling to protect their brands and win back popular support. More