Giving Digest: Backing Youth, Unity and Culture Through Sport

Centenary Bank has strengthened youth empowerment and community development through a UGX 200 million sponsorship for the 22nd edition of the Masaza Cup. The contribution will support the organisation of the tournament while creating opportunities for young footballers to develop and showcase their talent. Beyond sport, the Masaza Cup brings communities across Buganda together, preserves cultural heritage and provides a platform for raising awareness about HIV prevention among young people. The initiative demonstrates how corporate giving can invest in programmes that nurture talent, strengthen community connections and create opportunities for young people to transform their lives. Read more about the sponsorship.