Giving Digest | Africa, the World’s Most Generous Continent
Africa is not a continent of beggars, it is a continent of givers. Reflecting on the World Giving Report 2025, which shows Africa leading global generosity with 1.54% of income donated to good causes (compared to 1.04% globally), Moses Maurice Mugerwa highlighted how generosity reveals deeper truths about Africa. From a strong culture of trust and community, to untapped partnership potential, to markets deeply engaged and emotionally invested, Africa’s giving spirit shows it is ready for mutual growth, innovation, and transformation. For investors and changemakers, the message is clear: plug into community, respect the culture of giving, and you’ll find a continent eager to grow together.