The Brand Is You
The Brand Is You is a reflection piece from Module 2 of GROW¡ Cohort 5, facilitated by Ms. Belinda Agnes Namutebi and attended by 26 leaders. The session opened with a bold question: If you were a product on a supermarket shelf, would anyone choose you? From there, participants moved beyond “branding as image” and into branding as authenticity, purpose, and connection, how you show up, what people experience when they encounter you, and the value you consistently deliver.
Guided by Belinda’s F.A.C.E. Framework (Functionality, Appeal, Community Service, Emotional Appeal), leaders reflected on self-awareness, consistency, and strategic visibility, both personally and institutionally. The key takeaway was simple: a brand is not a logo or a tagline; it is the reputation you build through aligned values, clear action, and meaningful service.